How Brands Can Use Digital Techniques to Improve Their TV Advertising

When digital advertising entered the scene, it quickly emerged as the go-to strategy for building frequency among niche and highly targeted audiences, and for better or worse, the two mediums have stayed in their own lanes for years.

Link de la noticia: 
https://www.adweek.com/tv-video/how-brands-can-use-digital-techniques-to-improve...