How WPP’s Essence Uses Machine Learning to Improve Media Buying Results

WPP is poised to announce a seismic overhaul to its organizational operations, according to reports, with some sources suggesting a systematic change to its approach to media planning and buying is in the offing.

Link de la noticia: 
https://www.adweek.com/programmatic/how-wpps-essence-uses-machine-learning-to-im...