Hulu’s d-to-c ad business is up 85 percent

Everybody wants a piece of the direct-to-consumer advertising pie—but some streaming TV players might be better positioned to get it, according to Peter Naylor, senior VP and head of advertising sales at Hulu.

Link de la noticia: 
https://adage.com/article/cmo-strategy/hulus-d-c-ad-business-85-percent/2165921