Hyper-personalization is here, but how can brands use it to boost retail results?

Personalization in e-commerce is nothing new, but as strategies mature some say we’re entering a new era of ‘hyper-personalization.’ For The Drum’s e-commerce deep dive, Rawnet’s Federico D’Uva investigates how brands can jump in.

Link de la noticia: 
https://www.thedrum.com/opinion/2022/09/22/hyper-personalization-here-how-can-br...