IAB Releases New Guidelines for AI’s Use in Digital Advertising

As ad-tech companies consider AI alternatives to cookies and other third-party trackers, the IAB is releasing new guidelines and best practices for the use of machine learning at every level of digital advertising production.

Link de la noticia: 
https://www.adweek.com/programmatic/iab-releases-new-guidelines-for-ais-use-in-d...