IAB says digital ad revenue on pace for $100 billion this year, but headwinds loom

Digital ad spending revenue surged 23 percent to $49.5 billion for the first half of 2018, putting it on pace to see its first-ever $100 billion year, the Interactive Advertising Bureau said Tuesday in its twice-yearly report prepared by PwC.

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https://adage.com/article/digital/iab-digital-ad-revenue-catapults-49-billion/31...