Individualized video ads promise unprecedented connections—but hurdles remain

Whether it’s a tech company, marketer or agency, there’s a growing belief that every interaction a brand has with a consumer should be “personalized,” with a single ad being spliced into a million iterations optimized to appeal to the individual

Link de la noticia: 
https://adage.com/article/print-edition/individualized-video-ads-promise-unprece...