Influencers More Likely to Inspire Gen Zer and Millennial Purchases

Younger generations are more likely to buy products based on influencer recommendations, as well as consider them reliable. However, these demographics still see influencers as less trustworthy than other sources.

Link de la noticia: 
https://www.emarketer.com/content/influencers-more-likely-to-inspire-gen-zer-and...