Innovative Ad Takeover Coming to 'New York Times' iPad App

To promote its latest summer series, Ray Donovan, the Showtime network has purchased every single ad slot in the Times' iPad app for a single day. Ads come in the form of videos, appearing interstitially and in expandable banner 

Link de la noticia: 
http://mashable.com/2013/06/27/new-york-times-ipad-ad-takeover/?utm_campaign=Fee...