Inside Google’s new PAIR workflow for advertisers, publishers

PAIR is the latest solution on Google’s Display & Video 360, a.k.a. the most widely-used demand-side platform in the business or DV360, enabling advertisers to target online campaigns by cross-referencing their first-party datasets 

Link de la noticia: 
https://digiday.com/media/inside-googles-new-pair-workflow-for-advertisers-publi...