IPG and Omnicom are touting a new tool to help advertisers avoid misinformation without hurting publishers

Ad buying giants including IPG Mediabrands and Omnicom Media Group are employing the new tool, called Responsible Advertising for News Segments (RANS).

Link de la noticia: 
https://www.businessinsider.com/ipg-and-omnicom-are-using-newsguard-tools-that-p...