IPG Finds Increased Viewability Boosts Performance, Calls It 'Table Stakes'

Interpublic, which has been leading a charge that the ad industry’s current standard of “viewability” may not go far enough, this morning released results of an exhaustive year-long study.

Link de la noticia: 
https://www.mediapost.com/publications/article/309917/ipg-finds-increased-viewab...