IPG Units Project Out-of-Home Only 'Traditional' Medium To Expand Over Next 5 Years

Out-of-home advertising still has a relatively low share of overall ad budgets, but will expand at multiples over the rest of the so-called "traditional" media marketplace over the next five years, according to a report released today by IPG 

Link de la noticia: 
https://www.mediapost.com/publications/article/331288/ipg-units-project-out-of-h...