IPG Unveils New-And-Improved Copy For Data: It's Not Your Father's 'Targeting'

Data scientists may be the new rock stars of Madison Avenue, but there's a reason they don't write copy for ads and Arun Kumar, Chief Data & Marketing Technology Officer of IPG and CEO of its Kinesso unit

Link de la noticia: 
https://www.mediapost.com/publications/article/357708/ipg-unveils-new-and-improv...