JCDecaux sees 'two-screen future' between outdoor and smartphone

There is a growing interplay between public screens such as out-of-home and private screens such as smartphones. Combining OOH with social increases spontaneous brand recall by 125%, according to the study.

Link de la noticia: 
https://www.campaignlive.co.uk/article/jcdecaux-sees-two-screen-future-outdoor-s...