JCDecaux's programmatic trading platform launch seen as a 'catalyst' for outdoor media

JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh (pronounced View), that has the potential to be a catalyst for change in the out-of-home media industry, according to Liberum analysts.

Link de la noticia: 
https://www.campaignlive.co.uk/article/jcdecauxs-programmatic-trading-platform-l...