Live TV satisfies viewers' needs more than other media, study finds

While the average viewer watches almost five hours of TV and other video each day, the most popular need being satisfied is to unwind, taking up 26% of viewing time, followed by distraction (18%) and comfort (16%).

Link de la noticia: 
https://www.campaignlive.co.uk/article/live-tv-satisfies-viewers-needs-media-stu...