L'Oréal is taking more of its media-buying in house, and it's another sign of the growing threat to traditional agencies

The makeup giant has begun doing more of its media buying itself with its programmatic trading desks, which now buy media across 10 of its top sales-driving countries

Link de la noticia: 
https://www.businessinsider.com/loreal-has-taken-more-of-its-media-buying-in-hou...