Magazines Experiment With New Kinds of Paywalls

A la carte paywalls have been in vogue with magazine publishers lately. In July, Esquire put a $1.99 paywall around a nearly 10,000-word investigative story, "The Prophet" by Luke Dittrich. In a note about the paywall, 

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http://mashable.com/2013/10/11/magazines-paywalls-esquire-sports-illustrated-atl...