Marketers use of mobile phone data erodes consumers' trust - survey

The findings from a poll in January of 8,000 mobile phone users published on Monday spell trouble for advertisers hoping to tailor marketing and services based on location, personal context and interaction history for customers on the go.

Link de la noticia: 
http://www.reuters.com/article/us-telecoms-mobileworld-advertising-idUSKCN0VV0GV