Measure what matters: Redefining KPIs for marketing value

New media landscapes and user behaviours on digital require newer and better solutions in gauging a campaign’s success: in an omnichannel world it is necessary to change the measurement of KPIs to quantify them in the traditional sense 

Link de la noticia: 
https://www.warc.com/content/feed/measure-what-matters-redefining-kpis-for-marke...