Media Agencies Opt, Cautiously, For DMP Use

Data plays a crucial role in developing advertising strategies. So it may come as a surprise that according to a Lotame study on data management platform (DMP) adoption, only a third of media agencies worldwide deem DMPs “vital” to their tech stack.

Link de la noticia: 
https://www.mediapost.com/publications/article/302401/media-agencies-opt-cautiou...