Media buying’s ‘race to the bottom’ on price may be over, finds study

There has been a “dramatic shift” in their priorities of media buyers, from focusing on cheapest ad space to quality and effective targeting as Google’s third-party cookie plans 

Link de la noticia: 
https://www.thedrum.com/news/2021/02/10/media-buying-s-race-the-bottom-price-may...