Media in-housing tips from Bayer

Bayer, the pharma company, is in the process of in-housing its digital media buying, and thus has useful tips for other marketers that are thinking about pursuing this approach. Josh Palau, VP of digital strategy and platforms at Bayer

Link de la noticia: 
https://www.warc.com/newsandopinion/news/media_inhousing_tips_from_bayer/42476