Mindshare Retains HSBC's Global Media Account

Mindshare has retained the business, an HSBC representative told Adweek. Sources identified the other finalist as Zenith. The bank's annual media spending is estimated at $400 million. The media decision comes four weeks after HSB

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http://www.adweek.com/news/advertising-branding/mindshare-retains-hsbcs-global-m...