Mobile gamers really do click and buy after seeing in-game ads

A poll carried out by YouGov and The Drum reveals that 37% of US gamers say an in-game ad had influenced them to buy in the last three months. Almost a quarter (23%) said they’d made several purchases because of the ads.

Link de la noticia: 
https://www.warc.com/content/feed/mobile-gamers-really-do-click-and-buy-after-se...