Mondelez reveals ‘fearless’ plan to make a profit from its media investments

Mondelez International has revealed what it describes as a new, “fearless” marketing and media monetisation model, to allow the company to increase the return on investment of its global media spend.

Link de la noticia: 
http://mandmglobal.com/mondelez-reveals-fearless-plan-to-make-a-profit-from-its-...