NBCUniversal lays out 3 big ways that it plans to make TV advertising more data-driven

Last year, NBCU unveiled a product called One Platform that lets marketers by all their video ads in one place. Now, the TV giant is rolling out new tools for the platform,

Link de la noticia: 
https://www.businessinsider.com/nbcuniversal-pitches-advertisers-on-new-tech-202...