A new value system for media planning and trading

Brands that want to understand the true value of their media placement should look beyond the commonly used ‘opportunity to see’ and measure the far better predictor of Attention, according to new research by dentsu, the media agency.

Link de la noticia: 
https://www.warc.com/content/feed/a-new-value-system-for-media-planning-and-trad...