Only A Third Of Ad Execs Trust Their Audience Data, Measurements

At a time when the ad industry’s dependence on data analytics and measurement technologies appears to be growing, the vast majority of advertisers and agency executives say they have little faith in the metrics they use to plan and buy media.

Link de la noticia: 
https://www.mediapost.com/publications/article/307898/only-a-third-of-ad-execs-t...