OpenAP Debuts New Platform in Expanded TV Advertising Push

OpenAP, the advanced advertising platform and consortium that pulls together inventory from most major broadcast and cable TV networks, is pushing further into its efforts to unify the TV marketplace with a supply-side platform rolling out 

Link de la noticia: 
https://www.adweek.com/convergent-tv/openap-debuts-new-platform-in-expanded-tv-a...