P&G has overhauled how it works with agencies, reducing media waste by 20% and saving upwards of $1 billion in agency and production fees

Marc Pritchard thinks his crusade to overhaul digital advertising is working. He said the company has reduced media waste by 20% while increasing media reach 10% 

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https://www.businessinsider.com/pg-has-saved-over-1-billion-by-overhauling-how-i...