P&G slashes digital ad ‘waste’ by $200m in marketing pivot

Procter & Gamble, an industry bellwether as the world’s largest advertiser, has called an abrupt halt to its ever-escalating digital ad spend by reducing its spend on the sector by $200m last year.
Link de la noticia: 
http://www.thedrum.com/news/2018/03/02/pg-slashes-digital-ad-waste-200m-marketin...