P&G Is Slashing Marketing Spend As It Goes All-In On The Reach Metric

The world’s biggest-spending advertiser, P&G, is spending less on marketing and forecasts a lower total for the next year. Its new measurement approach, which is oriented around the reach metric, is behind the lowered media spend.

Link de la noticia: 
https://www.adexchanger.com/online-advertising/pg-is-slashing-marketing-spend-as...