Podcast Metrics Are Still the Wild West—But Networks Are Moving to Change That

Podcasts are a burgeoning medium, but when it comes to tracking podcast downloads and listens, it’s still a bit of a free-for-all. There is currently no uniform system for accurately gauging a podcast’s listenership.

Link de la noticia: 
https://www.adweek.com/digital/podcast-metrics-are-still-the-wild-west-but-netwo...