Pond’s global marketer explains why AI chatbots are more effective than digital ads

Skincare brand Pond’s recently launched an AI chatbot that matches people to the right skin products and found that it delivered better results compared to its existing digital channels.

Link de la noticia: 
https://www.thedrum.com/news/2019/08/06/pond-s-global-marketer-explains-why-ai-c...