Post-GDPR, The Financial Times sees private deals rise from 5% to 70% of programmatic ad revenue

While for many publishers, the General Data Protection Regulation represented an inconvenient, potential threat to programmatic ad revenues, for the Financial Times it has led to a revenue boon.

Link de la noticia: 
https://digiday.com/media/post-gdpr-financial-times-sees-private-deals-rise-5-70...