In a post-GDPR world, a balance between personalisation and intrusion is not only desirable but essential, writes Ozone’s chief technology officer.

Over the past 20 years, the technology framework for programmatic advertising centred around the third-party cookie. This cookie tracked a user’s device across all their browsing activities.

Link de la noticia: 
https://the-media-leader.com/the-path-toward-a-privacy-first-advertising-ecosyst...