With Prebid at the helm of UID 2.0, indie ad tech marches to a unified beat but not all voices are in harmony

Prebid was put in charge of UID 2.0 partly to convince the industry at large that it would be steered by an impartial set of hands. But with Prebid at the wheel, the story has taken some dramatic turns. 

Link de la noticia: 
https://digiday.com/media/with-prebid-at-the-helm-of-uid-2-0-indie-ad-tech-march...