Procter & Gamble's media overhaul could be the catalyst to change ad industry

No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is coming to the way it manages media, Tom Denford says.

Link de la noticia: 
http://www.campaignlive.co.uk/article/procter-gambles-media-overhaul-catalyst-ch...