Programmatic, CTV Drove Retail Video Ad Impressions Up 63% In February

Retail video impressions increased 63% year-over-year in February, driven by a 212% jump in programmatic audience buying and a 159% increase in connected TV, according to data from the Innovid iQ dashboard.

Link de la noticia: 
https://www.mediapost.com/publications/article/361467/programmatic-ctv-drove-ret...