The Programmatic Prognosticator Who Sees The Tide Turning From Walled Gardens To The Open Web

Martin believes that the advertising revenue pendulum will swing back in favor of the open internet and the programmatic ecosystem, rather than towards the walled gardens that gobbled up so many ad dollars over the past decade.

Link de la noticia: 
https://www.adexchanger.com/online-advertising/the-programmatic-prognosticator-w...