PubMatic debuts Activate, as the line between demand- and sell-side players continues to blur

The latest gambit in this trend is PubMatic’s launch of Activate, an offering that promises advertisers a more direct route to market, and (equally) more revenue for publishers through the reduction of players in the supply chain.

Link de la noticia: 
https://digiday.com/media/pubmatic-debuts-activate-as-the-line-between-demand-an...