From QR Codes To Audio Retargeting, New Creative Formats Aim For Performance Budgets

The secret ingredient here is the personal mobile device, which allows a person to scan a QR code while watching TV or get a reminder to purchase a product they heard about while listening to music or a podcast.

Link de la noticia: 
https://www.adexchanger.com/omnichannel-2/from-qr-codes-to-audio-retargeting-new...