Renault shakes up its agency model

Renault has traditionally relied on Omnicom’s OMD for media and Publicis for creative, but now the French automotive giant plans to merge the agency teams into a new combined unit, whether they like it or not.

Link de la noticia: 
https://www.warc.com/newsandopinion/news/renault_shakes_up_its_agency_model/4110...