Report Finds Advertisers Insufficiently Trained, Should Have A 'Chief Media Officer'

"The fastest-growing area of training is the demand for addressing capability gaps in ad tech and martech (42% in 2022 vs. 26% in 2019)," the report also found

Link de la noticia: 
https://www.mediapost.com/publications/article/375361/report-finds-advertisers-i...