Retail Media Overtakes CTV As Advertising's Biggest Impetus

Retail media has overtaken CTV as the biggest trend on the mind of advertising and media executives heading into the new year, according to an ad industry tracking panel organized by the equities research team at BMO Capital Markets.

Link de la noticia: 
https://www.mediapost.com/publications/article/370301/retail-media-overtakes-ctv...