The rise of smartphones means calls are the new clicks

As an analyst covering mobile technologies, there’s a phrase I’ve repeated for the past year: “The call is the new click”. Often seen as an unsexy cousin to the click, phone calls are becoming a vital aspect of search marketing

Link de la noticia: 
http://www.theguardian.com/media-network/2015/apr/10/rise-smartphones-calls-new-...