RTB Continues To Dominate Programmatic Market By Wide Margin

The programmatic media-buying marketplace is projected to expand 27% this year to about $18.7 billion, according to a just-released update from Interpublic Mediabrands’ Magna Global unit.

Link de la noticia: 
http://www.mediapost.com/publications/article/286405/rtb-continues-to-dominate-p...