Seven in ten major brands have amended media agency contracts in last year over transparency

New research of 35 leading multinational companies by the World Federation of Advertisers shows that the last year has seen a sea change in media governance practices, as brands grapple with issues including transparency, ad fraud and

Link de la noticia: 
http://www.campaignlive.co.uk/article/seven-ten-major-brands-amended-media-agenc...